Alex Gunnar@imalexgunnar
InspirationEditingPlaybooks
Playbooks

The creators worth stealing from.

Audited frameworks, formats, and source libraries from the creators we study deepest. Each playbook = months of pattern work distilled into one page.

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Playbooks
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Core
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Alex Gunnar Content DoctrineCore
The 4-Type Format · Lifestyle Visual + Business Message
Every short-form post = lifestyle visual + business message. The 4 winning types, the kneecap rules, and the curiosity-spark exception.
“Lifestyle is the bait. Business is the hook. Every single post does both.”
Why Alex

This IS the playbook. Locked 2026-05-01 from the analytics data — 70% of all leads come from blended posts, the 502k pure-lifestyle post generated near-zero leads.

Creator agencyPersonal brandTalent management
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Alex's CEO Operating SystemCore
Direct, Scoped, No Apologies — The 4-Component Communication Framework
How Alex talks, decides, and leads as CEO. Cut softeners, scope ownership, set goals + deadlines on every direction. Verify before building. Never apologize for legitimate work.
“You're not writing what you want to say. You're writing what you need them to do.”
Why Alex

Locked 2026-05-09 after realizing every team message was framed as a favor instead of an ownership scope. The Mina lesson + the Jaci summer planning attempt revealed the systemic gap. Soft language…

LeadershipInternal opsTeam direction
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OVO Talent Doctrine — CompleteCore
OVO Talent — The Complete Pricing, Comp, and Protection Doctrine
One doc. Five deal flows. Six legal protection layers. The 6% rails doctrine. The MSB grey play. The 5-year exit horizon. Everything Alex needs to defend, operate, and scale OVO Talent in one scrollable page.
“Take from the brand, not the student. Source earns. Manage by base. Rails first, every deal. OVO is the named vendor — so OVO catches the…”
Why Alex

Locked 2026-05-11. Replaces the three prior split docs (rails-economics, brand-deal-protection-firewall, ovo-talent-comp-structure). Single source of truth so Alex stops re-explaining and can scan …

Business modelPricingCompLegal protectionStrategic horizon
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Alex Gunnar YouTube StrategyCore
YouTube Strategy · The Curiosity Engine + The Sit-Down
4 YouTube formats, 90-day asset roadmap (Brickell → SD → Europe), the curiosity lock-in, block-shoot plan.
“Don't explain what you do. Mention it. Let them ask.”
Why Alex

YouTube is where pure business depth lives — viewers self-select into education. Pairs with the Content Doctrine (lifestyle visual + business message on short-form).

Creator agencyPersonal brandLong-form
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Chief of Staff Hiring PlaybookCore
How to hire a Miami-based Chief of Staff for OVO Talent
The retail/waitressing insight + age band + sourcing strategy that beats the Mina-shape unicorn search.
“Filter for the climb, not just the venue. The educator who got promoted is gold. The waitress still serving 3 years in is the warning.”
Why Alex

Locked 2026-05-10 after 3 weeks of hiring research that started with the Mina rejection and synthesized through 5 archetype iterations. The retail/waitressing pipeline insight (Alex's observation) …

HiringTalent acquisitionFounder operations
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The Receipt Cold-OpenCore
Front-load credibility in the first 15 seconds, every time
Every Hormozi video opens by stacking receipts before the content begins. Same move applies to Alex — and you already have the ammo.
“Front-load undeniable authority numbers before the question is even asked, so the audience grants trust before the conversation begins.”
Why Alex

Locked from a 30-video Hormozi scan. The receipt cold-open is what makes the audience grant trust BEFORE the speaker says anything teach-y. Without it, every "tip" reads like opinion. With it, the …

Talking-head business contentAuthority front-loading
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Summer 2026 Calendar — SD, Europe, Miami ReturnCore
Alex's locked summer plan — SD landing, Europe split, Oct 15 Miami restart
5 months mapped end-to-end. SD recovery + Kennedy test → Europe Part 1 → Kennedy off-window with Jaci collab → Europe Part 2 → SD reset → Oct 15 Miami return.
“3 weeks SD. 10 weeks Europe with built-in resets. Oct 15 Miami restart, not mid-September.”
Why Alex

Locked 2026-05-12 after iterating on multiple versions. Resolves the tension between (a) wanting real SD time with family, (b) wanting a full European summer, (c) the Kennedy hire structure with bu…

PersonalOperationsTravel calendar
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Oren John
Oren JohnCore
The Art of Yapping
Talking-to-camera, fully reverse-engineered. 6 formats, 5 narrative frameworks, 3 scripting frameworks, daily ideation ritual, recording stack.
“Yapping is just putting a camera on, an iPhone camera, not caring about anything else, and just talking. Easiest, most straightforward way.”
Why Alex

Same playbook Alex is running. Steal the frameworks.

Brand strategyMarketingTalking-head
@orenmeetsworld· 156.0K subs@orenmeetsworldsite
Top: How to build a marketing team in 2026 — 2.3M views
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alex-steal-playbook
Alex's Steal Playbook
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talking-head-yt-seeds
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